Do you find that your website doesn’t convert as well as you’d like? Or maybe it’s not getting any traffic at all? Before you make any drastic decisions, look at these 8 ways your website might be hurting your business and what you can do to fix them. You may not even need to make any changes!
A website should not be too small. You don't want your website to frustrate potential customers with too few pages and a lack of content on the pages you do have. To avoid this problem, first assess the audience and who you are trying to target online. Does your target audience need a lot of information to understand and make decisions depending on the product or service that you are offering?
If you're unsure what type of content your website needs, contact an expert who can provide valuable insights on how they can help tailor the design and/or content for your specific needs. You may also want to invest in professional services that will help with website improvements such as SEO marketing and conversion optimisation after the changes made to your website.
A great website can be a powerful marketing tool, providing opportunities for you to connect with potential customers. However, if your website isn’t attracting viewers or presenting them with ways to interact with your brand, it’s not doing its job. In fact, it may be hurting your business.
Include a call-to-action on each page of your website. Remember, not every page needs a call-to-action; however, if you’re driving viewers from another site to your homepage, for example, you will want to direct them somewhere.
The website content should draw the viewer in and provide helpful information about your company, products, services and contact information so they know how to get in touch with you.
The responsiveness of your website and its design are the first thing a visitor sees when browsing. Make sure that your site displays well on all devices to avoid annoying visitors who may leave your site after experiencing frustration in viewing it. You can adjust the code on your website, add a plugin or install a separate responsive theme if needed.
Be mindful that websites with heavy graphics or text-heavy content will not display as well as sites with lighter backgrounds. However, this problem can be avoided by designing the website around these factors while also making sure everything loads quickly and seamlessly on any device.
If a page takes a long time to load, your visitor will become frustrated and likely leave the page. The speed of a website should be fast enough for any type of browser that has been designed. One thing you can do to fix this problem is to optimise your website and improve the loading time with front-end methods like compressing images, which makes files smaller and faster loading.
Be careful that some pages might be heavier in content and therefore cause a slower loading time compared to other pages on your website which might not be so content-heavy. So, the rule is that even though one page might be loading up super-fast you must check every other page to make sure they are also loading quickly too.
If you're a business owner, your website's mobile experience could very well be costing you money. People browse the web on the go more than ever these days. What they see when they do that can determine whether they make a purchase from your website.
It's essential that your site look pretty and easy to use on mobile devices to reel in the customers. When it comes to website content, focus on making sure all your content is readable on mobile screens. For website design, keep images small so people have an easier time reading the text and clickable links.
The overall appearance of your site should also be optimised for a small screen size so scrolling isn't required for each page. Finally, as far as website improvements go, don't forget about responsive design - it will help tremendously!
Web design should be focused on the user, not the business or company. The number one mistake people make when building a website is making it only about themselves instead of what the customer needs and wants.
The design of your website must consider how people are going to interact with it on their device, how they are going to browse it, and what they want at every point in their online journey with you. By focusing on the user and their experience, you will ensure that your website is properly designed.
Content is key to any website, but often it gets overlooked because there's more emphasis placed on visual appeal. You must balance those two things out so that both content and visuals work together seamlessly. It doesn't matter if your website looks beautiful if the content isn't useful or relevant for users.
The best way to start fixing these issues is by giving your website a complete facelift. First and foremost, you should add social media links for better visibility online, particularly Facebook, Twitter, and LinkedIn.
But before you do anything else, find out what your competitors are doing with their social media and if there are specific platforms which they are using online as some are more focused better on industries i.e., Pinterest is a visual pinboard social media platform, and it doesn't always work well with some industries or businesses.
And lastly, if you have the budget and you haven't already done so, create an app that ties into your website for an all-in-one resource.
It's crucial that when your website launches, it's got an SEO plan. As much as the website is finished initially, it's always something which over time will involve and one thing any search engine likes is fresh and up-to-date content, so you will always be updating and improving the website, and this is something which needs to be factored in as it's not something you just stop when the website is live.
The bottom line is if you don't have an SEO/SEM strategy in place it will reflect in your website rankings and thus it will affect your overall traffic.