When it comes to designing a website from scratch there are a few things you need to consider if you want to stand out in comparison to your competition. Target audience is a major factor as it’s crucial to make sure you are appealing to the people you want to attract business from. Design too is so important and things like user experience (UX) and user interface (UI). You also have other things such as technical aspects, but for this article we will concentrate on the visuals, below are some crucial points to consider when design a website so that it stands out.
User experience (UX) is a catch-all term for how someone feels about using your product. UX deals with an individual's interactions and emotions with your website, software or product; often, UX designers spend most of their time not on design, but on research and analysis. Understanding user behaviour is crucial in order to create a good UX: what do they like and dislike? How might you entice them? What makes them click away?
User interface (UI) refers to how someone interacts with your site or program. UI experts focus mainly on design—the colours, shapes and other surface aspects of an app or site. But UI experts also consider things like legibility, readability and compliance with current design trends when creating a site's look and feel. A great user experience means that your site or program works well, looks nice and is easy to use—in other words, it meets users' needs. A great user interface means that it looks fantastic too. In fact, many sites rely heavily on heavy UI details to make up for a poorly designed UX.
If your platform fails at both areas—or if one part of it completely overshadows another—you may need help improving each element before you launch.
Having a nice-looking website is not enough anymore. Today’s websites must be functional and user-friendly, otherwise they’ll quickly lose traffic and rank in search results. The best way to make your website stand out in a crowded field is by following some simple UI (user interface) principles. This goes beyond aesthetics: UI makes it easy for visitors to complete tasks like placing an order or signing up for an account on your site. And UI also keeps users engaged with your content, so they don’t bounce from your site before you have a chance to capture their information or convert them into paying customers.
In short, UX is what makes people want to do business with you while UI helps them get things done once they arrive at your site. While there are plenty of books and resources about how to design effective UIs, here are just three rules that can help you create better web experiences right now.
Don’t leave readers wondering where your next post will go -- include navigation links at the end of each post; letting readers know where they can find related posts will keep them exploring similar topics on your site rather than bouncing away to another page. Design clearly labelled tabs -- nothing says unclear instructions more than unclear instructions!
Help users find what they need by creating clear labels for everything; having descriptive but concise names will give even novice viewers clues about what each section of your site does without overwhelming them with details.
Web design, just like any other profession, has its pitfalls. In web design, one common problem is not planning out a strategy for your site before you start designing it. That can lead to a disjointed look that doesn’t communicate your brand well and frustrate visitors because they aren’t able to find what they need quickly and easily.
A great web designer will plan out strategies for how users interact with and consume content on their site and make sure those goals are met in every page and interaction (whether it’s via search engine optimisation or responsive design). This way, your site will meet user expectations every time.
Following web design trends is another way to make your website stand out. But, if you’re not careful, it can also make your site look like everyone else’s. The trendiest designs are often eye-catching, but they can come at a price. For example, incorporating scrolling animations into your page takes extra development time and adds an extra burden on end users’ devices—not everyone has a great Internet connection!
If you want your site to really stand out from the competition without sacrificing user experience or SEO rankings, focus on UX design. User Experience (UX) focuses on how visitors interact with sites through navigation or search functionality rather than adding bells and whistles. It’s not flashy, but it works well for business owners who want their websites to be used more often by real people—and real customers.
A/B Testing: Running A/B tests means creating two versions of your website, A and B. Visitors are randomly put in one version or another based on an algorithm. Then you watch which version performs better over time. At first glance, A/B testing might seem purely analytical; many business owners associate these tests only with measuring conversion rates for emails sent through marketing automation software. However, using data gleaned from A/B tests for website optimization will help increase traffic as well as usability.
Creating a website can be an arduous process, but it’s well worth it if you have a good idea for a business. When creating your own site, remember that functionality trumps all other concerns. The more streamlined and easier-to-use your website is, the higher likelihood of success you have when you roll out new products or launch promotions. If your website isn’t up to par with competitors, don’t expect to keep customers for long.
Continue improving upon your site until you are at least competitive in terms of functionality—and then use professional copywriting techniques like keyword optimization to differentiate yourself in ways that increase traffic and ensure return visitors.
As this is something we provide as an advertising agency if you need any assistance with your website then don't hesitate to get in touch :)