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If you’re trying to market your business online, it’s essential that people can find you through search engines like Google and Bing. In this guide, we’ll go over the ins and outs of search engine optimisation, or SEO, so you can make sure you’re getting found by the right customers and connecting with them in the best way possible. Let’s start with some basics...

Get to know your audience

Knowing who your target market will help you zero in on the right SEO keywords to use in your articles and website content. You can also use social media platforms to get an idea of what kind of language and topics your potential customers are interested in. Keep track of this data so you can better adjust your SEO strategy as needed.

Add articles about different topics that you're passionate about or do more research into keywords that resonate with your audience. Be sure to mention new content in blog posts, Facebook posts, or tweets. It's also a good idea to have someone review your site periodically and give feedback on how well it targets a certain group of people.

Write Your Content Around Audience Needs

If you want to attract people who are looking specifically for you and your business, then you need to make sure your website is optimized for search engines. One way to do this is by writing articles that are tailored to your target audience's needs. By understanding what your audience is searching for, you can ensure that your content is found by them when they're looking online. Plus, by offering helpful and informative articles, you can build trust with potential customers and show them that you're an expert in your field. The more often someone sees your site come up on a Google search result page, the more likely they'll be to click on it - which means you'll have a higher chance of converting them into a customer!

How To Improve The Length Of Your Titles

Your title is the first thing potential customers will see when they find your business online. You want to make sure it's eye-catching and accurately reflects what you do. Here are a few tips on how to improve the length of your titles.

1) Use keywords in the text. Keywords should be used in your headline and throughout your content, but this is especially important to get found by search engines. Include words that people would use when searching for products or services like yours.

2) Keep sentences short and sweet. The shorter, the better! Shorter sentences not only increase readability, but also give more opportunities to include keywords without making everything sound like an advertisement.

Figure out the right content mix and flow

The first step is understanding what kind of content will resonate with your target audience. Once you know what topics they're interested in, you can create a mix of blog posts, infographics, images, and other types of content that will appeal to them. The key is to keep the content flowing regularly so that people keep coming back for more.

If you have time, add fresh content every day. But if not, aim for at least once or twice per week. You'll also want to stay away from publishing too many long articles because it's important to include various lengths and formats of content on your site.

The most important thing is making sure your website isn't just a one-way street by using social media and email marketing as well as guest blogging on other sites where people who might be interested in your topic are hanging out online.

Ensure You Have a Professional Looking Website

People will judge your business based on its website. If you don't have a website, start there. If you do have a website, make sure it is professional looking and up to date. Update your content regularly so that it doesn't look stale.

  • Keywords: Write copy with keywords in mind to help people find you when they search Google or other search engines. Use keywords in the title, URL, headers and throughout the body of the content as well as images and videos.
  • Your Social Media Accounts Must Be Active: The best way to get found online is by getting social media followers who are interested in what you're talking about.

Have A Compelling Call To Action

A compelling call to action is essential if you want people to take the next step with you, whether that's signing up for your email list, buying your product, or scheduling a consultation.

Here are five points for creating a strong call to action:

  1. Offer something of value in exchange for filling out a form
  2. Provide the contact information necessary so they can reach you
  3. Make it clear what they'll get from filling out the form
  4. Avoid asking too many questions at once
  5. Give them a deadline when they'll be able to act on their request

Promote Authentically

One of the best ways to get found online is by promoting your content in an authentic way. This means sharing it with people who are interested in what you have to say, and not just trying to get anyone and everyone to see it.

Find forums and groups related to your topic, participate in discussions, and share your own insights and experiences. Be active on social media, but don't just spam people with links to your latest blog post - engage with them, start conversations, and build relationships.

Optimise Your Site For Local Search Results

If you're a brick-and-mortar business, make sure your website is optimized for local search results. Include your city and state in your site's title tags, meta descriptions, and H1 headers. Use geo-targeted keywords throughout your content to let Google know where you are.

Create a Google My Business listing and keep it up to date with accurate hours, contact information, and reviews. Add images of your storefront and interior so that when people do find you on Google Maps, they'll see what they expect.

Finally, if you want to go the extra mile, add a link from your website to your GMB page.

Experiment with reactive marketing

If you want to make sure you're getting found online by people who are looking specifically for you, there are a few things you can do. First, make sure your website is optimized for search engines. This means using keywords throughout your site, including in the titles and tags of your blog posts.

You can also use social media to reach a wider audience. Post interesting content that will get people talking and be sure to include links back to your website. When you write blogs posts or articles, remember to post them on relevant websites so they show up in search engine results.

Participate in conversations on Twitter or other social media platforms and join Google+ communities where your target audience hangs out.

Test different posting times

Trying different posting times on social media can help you figure out when your target audience is most active online. Test out a few different times and see which ones get the most engagement. Once you know when they're online, you can start to tailor your content to them.

For example, if you want more clicks to your website, create content that's targeted at what people are searching for when they're looking for your product or service. For example, if you run a catering company and want people who are planning their wedding receptions in the future to find you - then post articles about things like 10 favourite caterers or Top 10 tips from celebrity planners.

So hopefully with all of those points mentioned above you have something to take away when you next think about a blog article or adding a new page to your website.

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