Nowadays it has become common knowledge that your web site and the pages contained in it need to be focused on drawing in those all-important keywords and phrases. These are the very terms that potential customers and clients are searching for, so by planning a well-structured schedule of blog posts and page content you’ll be sure to find the very people who are looking for your help, advice, and custom. However, there are still many who won’t do their due diligence and miss the research stage entirely. This is a big mistake, particularly if your blog posts are not keyword targeted, posts that should be frequent, consistent and sustainable. If there is one message to take from this article, then simply acknowledge how keyword-optimized blog posts will help you now and more importantly later down the road.
Here are some of examples of some keyword-targeted blog posts:
The first point of call is to establish your keywords by conducting research based on the industry you are in. Keyword phrases are the very words that people are likely to be putting into search engines to look for the answers to their question or query. The sort of research conducted, should be based on the end goal for your initial blog post. Should you be creating posts for a trending topic, then software such as Google trends, or Google suggest are ideal starting points to find the key phrases you are looking for. Having access to these analytics are ideal sources for pooling together information to benefit the future activity for you and your business. The best way to find the keyword traffic relevant to your viewing audience is by observing your own analytic data. Looking for keywords, groups of keywords which drive traffic and engagement are great ways to establish areas to focus your future blog content on. If there is a lot of activity around a given topic and you realise your business lacks this information, then this is the ideal starting point to draw people to you. Posts with keyword phrases in the title tag will rank higher for those searches as it will be clearer to see its relevance, which in turn increases the click-through rate.
As a topic, "carbonara" is rather broad and would need narrowing down. You would be very unlikely to rank well for this term on first page of Google. However, this doesn’t mean the subject matter around ‘carbonara’ is, this word may feature in several related posts that mention the keyword, from a food recipe to a sportsman mentioning this is his favourite meal. By being selective with your keywords and narrowing down your topic, you will be able to harness a respectful amount of readers. Should you be using analytic tools for help with your SEO, you will be able to find variants of these words to be able to write about.
Today most people are utilising their cameras on their portable devices, and by doing so you will be able to tackle audiences’ queries with effective How-To content. Using specific content like this enables you to create content that will apply to your readers queries. You can expand this in even more detail by adding more depth to your titles exploiting your keywords further. ‘How to lay patio’ is a good start when harnessing likely keywords in this subject matter, going more in depth would be ‘laying patio slabs in the back garden’. Keywords that can link to this video are also the steps involved in getting to this point, for example ‘ratio of sand and cement for patio slabs’, ‘designing your garden from scratch’, can also be the keywords people are typing but stumble across a video that doesn’t directly pull viewers in from the content, but the meta titles and description links.
Sometimes the hardest step with most things in life is the very first one, and there is no exception when discussing content for writing blog posts. When you know your content subject matter and the goal for your posts then the writing takes care of itself. We are aware how content is king for most people in business these days, and writing good shareable content is time consuming and hard work.
The following tips are food for thought when you are writing your next keyword targeted blog post.
Using keywords in the title tag makes this a key signal for search engines.
Targeting keywords with blog posts is easier than doing so with web pages, keyword research is as good a way as any to come up with topics to write blog posts about.
Should you have any questions or need help with any of the information discussed in this article then please get in touch via our telephone number or email contact information. Alternatively fill in our online query form and we will get back to you.