A crucial step to any modern-day SEO strategy is to claim and add verification to your business, with Google My Business (GMB) listing. Using this platform stands you in good stead to place higher in the rankings in your local area.
Google continues to expand their features to Google My Business, this is a great opportunity for businesses of all sizes to attract viewers and gain the attention of potential customers. This will ultimately help your ranking, making you more visible in the local search results when they are conducted. Most Businesses would relish in the idea of being able to post some adverts, like some social media posts that show up in your Google search on your Google My Business listing. Mini adverts regularly being shown through Google's search engine are an opportunity to display any developments or changes to any projects currently being undertaken.
Like social media posts, Google My Business has a time-scale feature, they will be viewable for a week, then go to your storage where they will still be viewable in your Google My Business listing. Also featured are reminders of a schedule that prompts you to be consistent with your posts and adverts.
Simply put, a decent Google My Business listing is essential for local SEO!